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Google Analytics for Beginners Course

Location: Learn from HOME

Job Description:

This introductory course, Google Analytics for Novices, Instructs inexperienced users on how to establish an account, integrate tracking code, and configure data filters. You will acquire the skills to navigate the Google Analytics interface and reports, as well as create dashboards and shortcuts. Additionally, the course will showcase how to scrutinize fundamental Audience, Acquisition and behavior reports and establish objectives and campaign tracking.

Education Required: 

Any one can do......

Topics:

Unit 01: 

Introducing Google Analytics

Lesson 1: Why digital analytics?

Lesson 2: How Google Analytics works

Lesson 3: Google Analytic setup

Lesson 4: How to set up vies with filters

Unit 02: 

The Google Analytics interface

Lesson 1: Navigating Google Analytics

Lesson 2: Understanding overvies reports

Lesson 3: Understanding full reports

Lesson 4: How to share reports

Lesson 5: How to set up dash boards and shortcuts

Unit 03: 

Basic Reports

Lesson 1: Audience reports

Lesson 2: Acquisition reports

Lesson 3: Behavior reports

Unit 04: 

Basic Campaign and Conversion Tracking

Lesson 1: How to measure Custom Campaigns

Lesson 2: Tracking campaigns with the URL Builder

Lesson 3: Use Goals to measure business objectives

Lesson 4: How to measure Google Ads campaigns

Lesson 5: Course review and next steps